TheTopLineLab recently attended the 14th EPP European & Global Pricing Forum as Silver Sponsors.  This event was held in Brussels, Belgium (from 20-22 November 2019).

Within the Forum, participants were given the opportunity to attend the conference given by Manu Carricano on 22 November entitled “From personalised pricing to target-based pricing”. 

Summary of conference: Understand why segmentation, context and granularity are key to execute a customer-centric revenue strategy.  Hear the latest used cases in prediction, segmentation and personalisation.  Discover 5 steps to move towards target-based pricing.

On 20 November from 16:00-18:30, participants were also able to participate in a Pre-Forum Workshop entitled “Dynamic Pricing for all – lessons for pragmatic deployment”.

Summary of Pre-Forum Workshop: Learn the process, implementation and results. Analysis of the methodology & technology when implementing dynamic pricing. Understand how to emebd dynamic pricing into your current pricing strategy – pros and cons.

We also had our Booth, where participants were able to collect our latest Whitepapers.